Good marketing needs a backbone.
About
Me
My name is Ethan Jones, but some friends call me Bones. I’m a creative problem-solver and enjoy figuring out smart, intentional ways to tackle challenges. Being able to use creativity in my everyday work is what keeps things interesting and motivates me to keep improving what I do.
I build brands on strategy, structure, and intent. I like to focus on the fundamentals that support real growth, so your marketing stands up to scrutiny and delivers. Marketing without structure collapses. BackBones exists to give brands the support they need with clear positioning, smart strategy, and execution that holds its shape.